How does an unmistakably Swedish brand celebrate its 70th anniversary in the US?
By proving how much it’s been apart of America’s DNA since its first introduction.
For the US, Volvo is THE family car. In movies, in real-life, and in culture.
If you know someone with a Volvo, they have a story. A meaningful first. A heartbreaking last. A moment they’ll never forget that shaped their path ahead.
So we set out to share those stories.
We made a Prime Video 4-part docu-series and a 30 minute docu-film that showed how one vehicle could mean so much for so many different families across the US. Told through Brooklyn photographer Gus Powell, LA/Miami musician Jahphet Landis, renowned Maine chef Erin French, and award-winning actor (and A+ father) Adam Scott.
In addition to countless social assets, cutdowns, and teasers for the films, we created a custom landing page that showcases the innumerable stories other Americans had to share.
Launched in December 2025, the films already have over 25 mm views and counting.
Gus Powell Episode
Erin French Episode
Jah Landis Episode
Adam Scott Episode
Full film
Interactive Landing Page
Press:
People
Yahoo!
Design Rush
Reddit Fan Thread (the best kind of press)
Director: Chris Wilcha
Sr. Creative Director: Steph Cajucom
Creative Director: Scott Rodgers
Copywriter: Greg Balliff
Art Director: Eunie Jang
Designer: Juhee Kim