People from multiple cultures often compromise their names.
To fit in, assimilate, or because it feels “easier” than correcting someone.
But when we change our names, we compromise the cultures and identities they represent.
As an ally and tool for people from multiple cultures, WhatsApp wanted to invite their billions of global users to celebrate all their names and cultures during one of culture’s biggest global moments — NBA All-Star Weekend.
So, we brought together two cross-cultural icons to talk shit, talk cultures, and literally spell out the importance of names through a reinvented game of HORSE .
With little paid media, The Game of Adetokunbo generated 1 BILLION+ views, created the most positive comment section for an ad I’ve ever seen, and helped the world celebrate WhatsApp’s rallying cry for the cross-cultural community, #TheresNoOneLikeUs
Hero Film:
Teaser Films:
Unique Cutdowns:
Press:
Complex
People
Hypebeast
AdWeek
Yahoo
Newsweek
Baller Alert
Local Bollywood
CCO: Jason Campbell
CDs: Dennis Kung + Steph Cajucom
Senior Creatives: KS Shanti + Hailey Boerema
Junior Creatives: Shrinidhi Vijay + Kofi Lost