UGO: A Homecoming Story 

Going to your homeland for the first time is life-changing.
It helps you understand who you are and why you are. 
As the brand that connects you to your cultures, WhatsApp wanted to share that story. 
So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria. 

Our 30-minute film UGO | A Homecoming Story is currently running on YT + Amazon Prime,
reminding people the power of following your roots home. 

In addition to the short film, we created a set of trailers and a social series. 

In its launch month, the film generated over 4 million views. 

And made two of my bestfriends cry. (the good kind of cry)


Full film (On YT + Amazon Prime)




Official Trailer



Social Series






Press:
Variety
Complex
Yahoo! News
Adweek
Essence
Fast Company
Greek City Times
Okay Africa
USA Today


CCO
: Jason Campbell
GCDs: Castro DesRoches + Aryan Aminzadeh
CDs: Steph Cajucom + Dennis Kung 
Senior Creatives: Eyob Yirgou + Hailey Boerema 
Junior Art Director: Sandra Tsang

CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414