UGO: A Homecoming Story 

Going to your homeland for the first time is life-changing.
It helps you understand who you are and why you are. 
As the brand that connects you to your cultures, WhatsApp wanted to share that story. 
So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria. 

UGO | A Homecoming Story,  titled after Giannis’ Nigerian name, is a 30 minute documentary
that ran globally on YT + Amazon Prime.

In addition to the short film, we created a set of trailers and a social series. 

In its first two months, the film had:
- 3.5M+ minutes streamed on Amazon Prime Video
- 1.3M+ views on YouTube
- 2.5B+ Total Media Impressions
- 95.5% Positive Sentiment
- Streams in over 40 countries 
- Increased WhatsApp mentions by 529.7% year-over-year

And made two of my bestfriends cry. (the good kind of cry!)


Full film



Official Trailer



Social Series









Press:
Variety
Complex
Yahoo! News
Adweek
Essence
Fast Company
Greek City Times
Okay Africa
USA Today


CCO
: Jason Campbell
GCDs: Castro DesRoches + Aryan Aminzadeh
CDs: Steph Cajucom + Dennis Kung 
Senior Creatives: Eyob Yirgou + Hailey Boerema 
Junior Art Director: Sandra Tsang

CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414