Going to your homeland for the first time is life-changing.
It helps you understand who you are and why you are.
As the brand that connects you to your cultures, WhatsApp wanted to share that story.
So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria.
Our 30-minute film UGO | A Homecoming Story is currently running on YT + Amazon Prime,
reminding people the power of following your roots home.
In addition to the short film, we created a set of trailers and a social series.
In its launch month, the film generated over 4 million views.
And made two of my bestfriends cry. (the good kind of cry)
Full film (On YT + Amazon Prime)
Greek City Times
CCO: Jason Campbell
GCDs: Castro DesRoches + Aryan Aminzadeh
CDs: Steph Cajucom + Dennis Kung
Senior Creatives: Eyob Yirgou + Hailey Boerema
Junior Art Director: Sandra Tsang