Going to your homeland for the first time is life-changing.
It helps you understand who you are and why you are.
As the brand that connects you to your cultures, WhatsApp wanted to share that story.
So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria.
UGO | A Homecoming Story, titled after Giannis’ Nigerian name, is a 30 minute documentary
that ran globally on YT + Amazon Prime.
In addition to the short film, we created a set of trailers and a social series.
In its first two months, the film had:
- 3.5M+ minutes streamed on Amazon Prime Video
- 1.3M+ views on YouTube
- 2.5B+ Total Media Impressions
- 95.5% Positive Sentiment
- Streams in over 40 countries
- Increased WhatsApp mentions by 529.7% year-over-year
And made two of my bestfriends cry. (the good kind of cry!)
Full film
Official Trailer
Social Series
Press:
Variety
Complex
Yahoo! News
Adweek
Essence
Fast Company
Greek City Times
Okay Africa
USA Today
Awards:
Tribeca Film Festival X Selection
Gold - Clio Sports - Athlete Storytelling
Gold - Clio Sports - Diversity in Storytelling
Gold - Clio Sports - Film
CCO: Jason Campbell
GCDs: Castro DesRoches + Aryan Aminzadeh
CDs: Steph Cajucom + Dennis Kung
Senior Creatives: Eyob Yirgou + Hailey Boerema
Junior Art Director: Sandra Tsang