Humans may love working with IBM’s AI, Watson, but robots hate it. We created 10 movie-inspired robots to vent about Watson's negative impacts on their lives to prove that IBM Watson isn't a science fiction character trying to take over the world. Watson is real artificial intelligence that's helping people make it better.
The campaign launched on science fiction's biggest night—the Oscars. It even featured some of Hollywood’s favorite voices, Carrie Fisher and Steve Buscemi.
Main role: Digital/Social videos
Hero film:
Digital/Social:
Sinister Bot
Gadget Bot
Overlord Bot
Moper Bot
ECDs: Jeff Curry/Mark Koelfgen/Aaron Griffths
CW: Stephanie Cajucom
AD: Dennis Kung