By 2030, women will control over $30 trillion in assets. But today, over 40% of women don’t feel financially prepared or confident (woman typing this can confirm).
So how do you help women build the confidence and team to get ready and stay ready?
By partnering one of the biggest financial services companies with the biggest female athletes to show the power of preparedness and teamwork during one of the biggest sporting events of the year.
Stay Ready was a 360 campaign that launched during March Madness and starred tennis champion Madison Key, soccer icon Christen Press, and multi-hyphenate superstar Flau’Jae Johnson.
In broadcast, print, a webseries, and even a funded research study, we show that the right team helps you get ready and stay ready — on the court and off.
Press:
AdAge: Editor's Pick - MassMutual’s Campaign to Close the Female Wealth Gap
The Drum: How MassMutual’s ‘Stay Ready’ campaign sets a new standard for authentic athlete partnerships
LBB: MassMutual Changes the Game for Female Financial Confidence
MediaShotz: Mass Mutual Ad with Flau'jae Johnson Tops March Madness List
Director: Child
Agency: Giant Spoon + Deep Blue
CCO: Ian Grody
CDs: Steph Cajucom + Ilana Wolstein