Daybreaker with Watson

Watson likes to party. That’s why he teamed up with Daybreaker, a before dawn dance party, to ring in the New Year with a new way to rave. Watson analyzed social media data to help over 500 attendees personalize their Daybreaker experience, from food to workouts to playlist and attire.  He even powered the dance floor and an LED sun with the emotions of the attendees (trippy...I know).

The World First Cognitive Dance Party made headlines across the nation and even made it into Conan O’Brien’s monologue.


How it worked:



Pre-party prep testing out the cognitive dance floor and sun:




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