Gen Z didn't know what Windows was. So how could we let the generation making today’s biggest strides know Windows was made to help them keep making what inspires? By having other Gen Zers tell them.
We turned Windows into a stage for incredible Gen Zers to share their stories. The UI became a canvas for their creations and our spots turned product stories into their personal showcases.
Today, the campaign stands as the highest performing Windows 10 work. And we achieved breakthrough for a new Gen Z audience.
See how Tony is using Windows to create comics with a powerful message. And check out how Karina is using Windows to change the world with STEM.