Watson in the World


A.I...every tech company, scratch that, every company is talking about it. And they promise they're going to do great things with it. But, what they don't know is that IBM already is.

During the 2016 US Open, we launched the Watson in the World campaign and aired 9 spots to show people that IBM's A.I. system, Watson, is already hard at work.

So, what's Watson working on? See for yourself.



Watson on Sesame Street



Watson on Fashion



Watson on Training


Watson on Expertise


Watson on Personalization


Adweek: Top 10 most-watched ads on YouTube


AD: Dennis Kung
CDs: Rich Wallace and Niels West
ECDs: Jeff Curry and George Tannenbaum
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