https://stephcajoocom.com stephcajucom Sat, 24 Jan 2026 14:49:35 +0000 https://stephcajoocom.com en https://stephcajoocom.com/Home Wed, 21 Feb 2018 17:00:54 +0000 stephcajucom https://stephcajoocom.com/Home STEPH CAJUCOM &nbsp;Group&nbsp; Creative&nbsp; Director&nbsp; https://stephcajoocom.com/Project-Nav Wed, 21 Feb 2018 17:00:55 +0000 stephcajucom https://stephcajoocom.com/Project-Nav Home https://stephcajoocom.com/Volvo-Family-Car Sat, 24 Jan 2026 14:49:35 +0000 stephcajucom https://stephcajoocom.com/Volvo-Family-Car Volvo The Family Car How does an unmistakably Swedish brand celebrate its 70th anniversary in the US? By proving how much it’s been apart of America’s DNA since its first introduction. For the US, Volvo is THE family car. In movies, in real-life, and in culture.&nbsp; If you know someone with a Volvo, they have a story. A meaningful first. A heartbreaking last. A moment they’ll never forget that shaped their path ahead. So we set out to share those stories.&nbsp; We made a Prime Video 4-part docu-series and a 30 minute docu-film that showed how one vehicle could mean so much for so many different families across the US. Told through Brooklyn photographer Gus Powell, LA/Miami musician Jahphet Landis, renowned Maine chef Erin French, and award-winning actor (and A+ father) Adam Scott.&nbsp; In addition to countless social assets, cutdowns, and teasers for the films, we created a custom landing page that showcases the innumerable stories other Americans had to share.&nbsp; Launched in December 2025, the films already have over 25 mm views and counting.&nbsp;Gus Powell Episode Erin French Episode Jah Landis Episode Adam Scott Episode Full film Interactive Landing Page&nbsp; Press: People Yahoo! Design Rush Reddit Fan Thread (the best kind of press) Director: Chris Wilcha Sr. Creative Director: Steph Cajucom Creative Director: Scott Rodgers Copywriter: Greg Balliff Art Director: Eunie Jang&nbsp; Designer: Juhee Kim&nbsp; https://stephcajoocom.com/UGO-A-Homecoming-Story Fri, 19 Jan 2024 15:56:32 +0000 stephcajucom https://stephcajoocom.com/UGO-A-Homecoming-Story UGO: A Homecoming Story&nbsp; Going to your homeland for the first time is life-changing.It helps you understand who you are and why you are.&nbsp; As the brand that connects you to your cultures, WhatsApp wanted to share that story.&nbsp; So, we created a documentary that followed Greek Nigerian NBA superstar, Giannis Antetokounmpo, on his first trip to his homeland of Nigeria.&nbsp; UGO | A Homecoming Story,&nbsp; titled after Giannis’ Nigerian name, is a 30 minute documentary that ran globally on YT + Amazon Prime. In addition to the short film, we created a set of trailers and a social series.&nbsp;In its first two months, the film had: - 3.5M+ minutes streamed on Amazon Prime Video - 1.3M+ views on YouTube - 2.5B+ Total Media Impressions - 95.5% Positive Sentiment - Streams in over 40 countries&nbsp; - Increased WhatsApp mentions by 529.7% year-over-year And made two of my bestfriends cry. (the good kind of cry!) Full film Official Trailer Social Series Press: Variety Complex Yahoo! News Adweek Essence Fast Company Greek City Times Okay AfricaUSA Today Awards: Tribeca Film Festival X Selection Gold - Clio Sports - Athlete Storytelling Gold - Clio Sports - Diversity in Storytelling Gold - Clio Sports - Film CCO: Jason CampbellGCDs: Castro DesRoches + Aryan Aminzadeh CDs: Steph Cajucom + Dennis Kung&nbsp; Senior Creatives: Eyob Yirgou + Hailey Boerema&nbsp; Junior Art Director: Sandra Tsang https://stephcajoocom.com/Art-with-Watson Thu, 09 Nov 2017 21:08:33 +0000 stephcajucom https://stephcajoocom.com/Art-with-Watson Art with Watson Art is human expression. So, if it’s made with a machine, is it really art?&nbsp; To test this, we partnered IBM’s artificial intelligence Watson with different artists to see if it could help reinspire, reinvent and reimagine their artistic process—from concept to creation.My partner and I paired photographer Jake Chessum with Watson. Together, we were able to take Jake’s constantly growing and, until then, unused collection of over 600 city images and create something beautiful based off of an insight Watson had uncovered.By processing over 600 images of city sights, Watson uncovered Jake Chessum's inherent lust for nature. From this insight, the art installation In Our Nature was born. In our Nature was one of six pieces in Art With Watson, an award-winning art exhibit that showed that a machine can help humans be even more human.&nbsp; <img width="5000" height="7500" width_o="5000" height_o="7500" data-src="https://freight.cargo.site/t/original/i/c9df40d1d7ec55d1d44f42f55933e8917f3235c272f1bf64838487e84772fd0c/THINK_1_o.jpg" data-mid="6469642" border="0" src="https://freight.cargo.site/w/1000/i/c9df40d1d7ec55d1d44f42f55933e8917f3235c272f1bf64838487e84772fd0c/THINK_1_o.jpg" /> AD: Dennis Kung ECD: Sid Tomkins Honors:&nbsp;Gold Cannes Lion in Design 2016 https://stephcajoocom.com/The-Game-of-Adetokunbo Thu, 02 Mar 2023 20:42:46 +0000 stephcajucom https://stephcajoocom.com/The-Game-of-Adetokunbo The Game of Adetokunbo People from multiple cultures often compromise their names. To fit in, assimilate, or because it feels “easier” than correcting someone. But when we change our names, we compromise the cultures and identities they represent.&nbsp; As an ally and tool for people from multiple cultures, WhatsApp wanted to invite their billions of global users to celebrate all their names and cultures during one of culture’s biggest global moments — NBA All-Star Weekend. So, we brought together two cross-cultural icons to talk shit, talk cultures, and literally spell out the importance of names through a reinvented game of HORSE .&nbsp; With little paid media, The Game of Adetokunbo generated 1 BILLION+ views, created the most positive comment section for an ad I’ve ever seen, and helped the world celebrate WhatsApp’s rallying cry for the cross-cultural community, #TheresNoOneLikeUs Hero Film: Teaser Films: Unique Cutdowns: <img width="680" height="1294" width_o="680" height_o="1294" data-src="https://freight.cargo.site/t/original/i/3b892dc851bc9c83adc29c8d45ca1067363bfb0cdc69609038a94d9d2be48611/Screen-Shot-2023-03-06-at-1.20.34-PM.png" data-mid="170727810" border="0" src="https://freight.cargo.site/w/680/i/3b892dc851bc9c83adc29c8d45ca1067363bfb0cdc69609038a94d9d2be48611/Screen-Shot-2023-03-06-at-1.20.34-PM.png" /> Press: Complex&nbsp; People Hypebeast AdWeek Yahoo Newsweek Baller Alert Local Bollywood CCO: Jason Campbell CDs: Dennis Kung + Steph Cajucom Senior Creatives: KS Shanti + Hailey Boerema Junior Creatives: Shrinidhi Vijay + Kofi Lost https://stephcajoocom.com/The-First-Cognitive-Dress Thu, 09 Nov 2017 16:40:33 +0000 stephcajucom https://stephcajoocom.com/The-First-Cognitive-Dress The First Cognitive Dress We gave IBM‘s artificial intelligence Watson a makeover that would make Laney Boggs jealous. By partnering Watson with fashion house Marchesa, we created the first dress that thinks, a dress that was able to change and react to real-time social media conversations around it.&nbsp; We debuted The First Cognitive Dress at the 2016 Met Gala, themed Manus x Machina, landing Watson in fashion’s biggest headlines, shows and even in Henry Ford’s Museum of Innovation. With the First Cognitive Dress, we put Watson back on the pop culture map and proved that AI can be more than an answer engine, it can be a creative partner. <img width="2500" height="1664" width_o="2500" height_o="1664" data-src="https://freight.cargo.site/t/original/i/0c58982cc8686a90708ee3009d87e864deb914903c7434403db72dd42be4bdac/KKcognitivedress2.jpg" data-mid="6453447" border="0" src="https://freight.cargo.site/w/1000/i/0c58982cc8686a90708ee3009d87e864deb914903c7434403db72dd42be4bdac/KKcognitivedress2.jpg" /><img width="2500" height="3854" width_o="2500" height_o="3854" data-src="https://freight.cargo.site/t/original/i/e9a0d23b560beb7fa3bef70b69da1a407abafbafb33d76a17df5bb18704a1fea/KKcognitivedress.jpg" data-mid="6453448" border="0" src="https://freight.cargo.site/w/1000/i/e9a0d23b560beb7fa3bef70b69da1a407abafbafb33d76a17df5bb18704a1fea/KKcognitivedress.jpg" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/4023eb1369ebda9b90e0c3c44a1ea1f02211e1851fb30be648120afe4b20fc32/sketch.jpg" data-mid="115296194" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/4023eb1369ebda9b90e0c3c44a1ea1f02211e1851fb30be648120afe4b20fc32/sketch.jpg" /> <img width="1500" height="776" width_o="1500" height_o="776" data-src="https://freight.cargo.site/t/original/i/3710fe87bd3d8849850dba33e841c857d283b64340616fed0357315ac9e42202/HenryFord_Museum.jpg" data-mid="115296197" border="0" src="https://freight.cargo.site/w/1000/i/3710fe87bd3d8849850dba33e841c857d283b64340616fed0357315ac9e42202/HenryFord_Museum.jpg" />Press:WWDWIREDDigidayRackedAdweekCBSFastCompanyMSNE!Refinery29CREATIVITYUS MagUSA TodayForbesInStylePSFKADs: Dennis Kung and Juliane HademECD: Vicki Azarian + George TannenbaumHonors:2017 Effie for Youth MarketingHonorable Mention in Fast Company's 2016 Innovation by Design AwardsInduction at The Henry Ford Museum of Innovation https://stephcajoocom.com/The-Middle-Can-Make-All-the-Difference Fri, 03 Jun 2022 18:16:30 +0000 stephcajucom https://stephcajoocom.com/The-Middle-Can-Make-All-the-Difference The Middle Can Make All the Difference Pop quiz: What do donuts, bagels, and your investment portfolio all have in common? They’re missing the middle.&nbsp; (WARNING: MINI FINANCE LESSON AHEAD) Investors usually buy into large caps and small caps and think their portfolios are complete. WRONG. &nbsp;You need to add mid caps, aka the middle, to make your portfolio truly complete.&nbsp; &nbsp; So, to show the value of State Street Global Advisors’ mid cap, MDY, we created a middleless world. Proving the point that the middle can make all the difference.&nbsp; ECDs: Gene Campanelli + Pete Powell CDs: Ferd Daniele + Steph Cajucom Director: Bjorn Ruhmann https://stephcajoocom.com/Stay-Ready-MassMutual Sat, 24 May 2025 15:58:23 +0000 stephcajucom https://stephcajoocom.com/Stay-Ready-MassMutual Stay Ready | Mass MutualBy 2030, women will control over $30 trillion in assets. But today, over 40% of women don’t feel financially prepared or confident (woman typing this can confirm).&nbsp;So how do you help women build the confidence and team to get ready and stay ready? By partnering one of the biggest financial services companies with the biggest female athletes to show the power of preparedness and teamwork during one of the biggest sporting events of the year.&nbsp; Stay Ready was a 360 campaign that launched during March Madness and starred tennis champion Madison Key, soccer icon Christen Press, and multi-hyphenate superstar Flau’Jae Johnson. In broadcast, print, a webseries, and even a funded research study, we show that the right team helps you get ready and stay ready — on the court and off.&nbsp; <img width="1206" height="1043" width_o="1206" height_o="1043" data-src="https://freight.cargo.site/t/original/i/68c5f15c4b9a12b41f2cd6b948575c10fc705abbd98208768056c31af8c425a3/IMG_1506.jpg" data-mid="239300892" border="0" src="https://freight.cargo.site/w/1000/i/68c5f15c4b9a12b41f2cd6b948575c10fc705abbd98208768056c31af8c425a3/IMG_1506.jpg" /><img width="2064" height="1322" width_o="2064" height_o="1322" data-src="https://freight.cargo.site/t/original/i/b029b5e199d7ea7dadf249eaf48d9c5d39a5e80cfa4f6e71d8eabe207dac6d47/Screenshot-2025-10-12-at-3.33.25PM.png" data-mid="239300911" border="0" src="https://freight.cargo.site/w/1000/i/b029b5e199d7ea7dadf249eaf48d9c5d39a5e80cfa4f6e71d8eabe207dac6d47/Screenshot-2025-10-12-at-3.33.25PM.png" /><img width="1178" height="666" width_o="1178" height_o="666" data-src="https://freight.cargo.site/t/original/i/ed97607fef5a3f571a48bb7a688f42447b116417bd9b9a5a8f4c9ba87c44b863/Screenshot-2025-10-12-at-3.33.46PM.png" data-mid="239300938" border="0" src="https://freight.cargo.site/w/1000/i/ed97607fef5a3f571a48bb7a688f42447b116417bd9b9a5a8f4c9ba87c44b863/Screenshot-2025-10-12-at-3.33.46PM.png" /><img width="1180" height="662" width_o="1180" height_o="662" data-src="https://freight.cargo.site/t/original/i/b6a100a987c39746ff83042b1de4c0fe9025d1de0cebe5c106b68b5bd9164ca5/Screenshot-2025-10-12-at-3.34.00PM.png" data-mid="239300947" border="0" src="https://freight.cargo.site/w/1000/i/b6a100a987c39746ff83042b1de4c0fe9025d1de0cebe5c106b68b5bd9164ca5/Screenshot-2025-10-12-at-3.34.00PM.png" /><img width="1176" height="666" width_o="1176" height_o="666" data-src="https://freight.cargo.site/t/original/i/03779864f8efe90f12110258dc57529c7254caf05747601b267ba28265043d00/Screenshot-2025-10-12-at-3.34.19PM.png" data-mid="239300949" border="0" src="https://freight.cargo.site/w/1000/i/03779864f8efe90f12110258dc57529c7254caf05747601b267ba28265043d00/Screenshot-2025-10-12-at-3.34.19PM.png" /><img width="1178" height="664" width_o="1178" height_o="664" data-src="https://freight.cargo.site/t/original/i/1ea24224ad4ec1aed33d27c69bb38154524e6f9c771de18eebd89192d878dea7/Screenshot-2025-10-12-at-3.34.30PM.png" data-mid="239300957" border="0" src="https://freight.cargo.site/w/1000/i/1ea24224ad4ec1aed33d27c69bb38154524e6f9c771de18eebd89192d878dea7/Screenshot-2025-10-12-at-3.34.30PM.png" /><img width="1176" height="666" width_o="1176" height_o="666" data-src="https://freight.cargo.site/t/original/i/45f90cf9b9b8834646524d4a1db4403d3424068e68d3b78a7045b2299ad9ce5f/Screenshot-2025-10-12-at-3.34.43PM.png" data-mid="239300959" border="0" src="https://freight.cargo.site/w/1000/i/45f90cf9b9b8834646524d4a1db4403d3424068e68d3b78a7045b2299ad9ce5f/Screenshot-2025-10-12-at-3.34.43PM.png" /> Press:AdAge: Editor's Pick - MassMutual’s Campaign to Close the Female Wealth Gap The Drum: How MassMutual’s ‘Stay Ready’ campaign sets a new standard for authentic athlete partnerships LBB: MassMutual Changes the Game for Female Financial Confidence MediaShotz: Mass Mutual Ad with Flau'jae Johnson Tops March Madness List Director: Child Agency: Giant Spoon + Deep BlueCCO: Ian Grody CDs: Steph Cajucom + Ilana Wolstein&nbsp; https://stephcajoocom.com/Brooklyn-Museum-200 Wed, 16 Oct 2024 14:57:57 +0000 stephcajucom https://stephcajoocom.com/Brooklyn-Museum-200 Brooklyn Museum 200th Anniversary&nbsp;2024 has been a MAJOR year for Brooklyn Museum. It’s the year of their 200th anniversary and the year of their rebrand.&nbsp; I had the joy and honor of concepting, crafting, and writing the first campaign to usher in the two.&nbsp; This is the Spot is a celebration of all the things Brooklyn Museum is, has been, and will continue to be.For Brooklynites, New Yorkers, artists, and the world.&nbsp; As a New Yorker, working with an icon like Brooklyn Museum on a project like this was bucket-list worthy.&nbsp; And seeing this work across digital, social, and the city I love (and that you’ll have to drag my cold dead body away from when I inevitably no longer can afford it) makes my heart light up each time &lt;3 <img width="2146" height="564" width_o="2146" height_o="564" data-src="https://freight.cargo.site/t/original/i/9cffdbe2981125f8e269e44ab566510fb431145e1d047401b94a260d2a9f4002/Screenshot-2024-10-16-at-11.28.54AM.png" data-mid="219837198" border="0" src="https://freight.cargo.site/w/1000/i/9cffdbe2981125f8e269e44ab566510fb431145e1d047401b94a260d2a9f4002/Screenshot-2024-10-16-at-11.28.54AM.png" /><img width="1472" height="786" width_o="1472" height_o="786" data-src="https://freight.cargo.site/t/original/i/44a9bd9ad51c5bd1f0ee27c09cff8ca89cebe61afe46bb98f212c06396cc5545/Screenshot-2024-10-16-at-3.10.55PM.png" data-mid="219849538" border="0" src="https://freight.cargo.site/w/1000/i/44a9bd9ad51c5bd1f0ee27c09cff8ca89cebe61afe46bb98f212c06396cc5545/Screenshot-2024-10-16-at-3.10.55PM.png" /> .&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; <img width="300" height="600" width_o="300" height_o="600" data-src="https://freight.cargo.site/t/original/i/e53ffaad870e070d9e74078853cf3a45230e52f0f298aa46b386f854b1b53138/BKMOkeeffe.gif" data-mid="219837146" border="0" src="https://freight.cargo.site/w/300/i/e53ffaad870e070d9e74078853cf3a45230e52f0f298aa46b386f854b1b53138/BKMOkeeffe.gif" /> <img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/56df36d575f53cca6e8ccb2a081f584ed2c6cdd6a3a4699b6a181034b55ca139/BKMQUEENSKINGS.gif" data-mid="219837148" border="0" src="https://freight.cargo.site/w/270/i/56df36d575f53cca6e8ccb2a081f584ed2c6cdd6a3a4699b6a181034b55ca139/BKMQUEENSKINGS.gif" /> <img width="1852" height="1770" width_o="1852" height_o="1770" data-src="https://freight.cargo.site/t/original/i/0e8249d26ebd49abb7d0a82ec77ddda946aabe24f2ec18b2563ff0d4891ca3a4/BKMOYYOOMG.png" data-mid="219837147" border="0" src="https://freight.cargo.site/w/1000/i/0e8249d26ebd49abb7d0a82ec77ddda946aabe24f2ec18b2563ff0d4891ca3a4/BKMOYYOOMG.png" /> <img width="253" height="450" width_o="253" height_o="450" data-src="https://freight.cargo.site/t/original/i/bafa1dfa22f90ed4fc516014b09e698322d1dc052e98b1ee17ef93df03c4f8dd/giphy-37.gif" data-mid="219847520" border="0" src="https://freight.cargo.site/w/253/i/bafa1dfa22f90ed4fc516014b09e698322d1dc052e98b1ee17ef93df03c4f8dd/giphy-37.gif" /> <img width="1854" height="1764" width_o="1854" height_o="1764" data-src="https://freight.cargo.site/t/original/i/a72e5906621637cbe5b0867a2c82ab61c4d4ee75fe8d35eef7644fb9a74e1465/BKMBOROUGH.png" data-mid="219837150" border="0" src="https://freight.cargo.site/w/1000/i/a72e5906621637cbe5b0867a2c82ab61c4d4ee75fe8d35eef7644fb9a74e1465/BKMBOROUGH.png" /> <img width="506" height="480" width_o="506" height_o="480" data-src="https://freight.cargo.site/t/original/i/015e13ca02e2c891fc5caed3e2a8cb82754544a162be1c550c71c57dc97d36b6/Screenshot-2024-10-16-at-2.08.31PM.png" data-mid="219847560" border="0" src="https://freight.cargo.site/w/506/i/015e13ca02e2c891fc5caed3e2a8cb82754544a162be1c550c71c57dc97d36b6/Screenshot-2024-10-16-at-2.08.31PM.png" /> <img width="842" height="1404" width_o="842" height_o="1404" data-src="https://freight.cargo.site/t/original/i/da2865cd4c31160d1ddccf0450170250f589f8c7d381ab79eaaafa6f00a410d7/Screenshot-2024-10-16-at-2.09.22PM.png" data-mid="219847563" border="0" src="https://freight.cargo.site/w/842/i/da2865cd4c31160d1ddccf0450170250f589f8c7d381ab79eaaafa6f00a410d7/Screenshot-2024-10-16-at-2.09.22PM.png" /> <img width="500" height="476" width_o="500" height_o="476" data-src="https://freight.cargo.site/t/original/i/434c22d0591d536c49362e928bfb261b6a86f86ae1de2f5c3ccfa519fb359335/Screenshot-2024-10-16-at-2.08.36PM.png" data-mid="219847561" border="0" src="https://freight.cargo.site/w/500/i/434c22d0591d536c49362e928bfb261b6a86f86ae1de2f5c3ccfa519fb359335/Screenshot-2024-10-16-at-2.08.36PM.png" /> <img width="2300" height="1528" width_o="2300" height_o="1528" data-src="https://freight.cargo.site/t/original/i/748e7e3a2c2ef50ea56bc32e0b6f711d3232087979a41793817fc8e99326b6ce/Screenshot-2024-10-16-at-11.50.48AM.png" data-mid="219838159" border="0" src="https://freight.cargo.site/w/1000/i/748e7e3a2c2ef50ea56bc32e0b6f711d3232087979a41793817fc8e99326b6ce/Screenshot-2024-10-16-at-11.50.48AM.png" />