Watson at Work

In 2016, we put Watson in the World and in 2017 we put him to work. We created a slew of spots that gave Watson a distinct new voice and proved that he truly is the Ryan Seacrest of the AI world. 


Watson at Work: Security



Watson at Work: Insurance



Watson at Work: Engineering


Watson at Work: Aviation


ECDs: Jeff Curry, George Tannenbaum

CDs: Niels West, Rich Wallace

Senior Art Director: Dennis Kung

Senior Copywriter: Stephanie Cajucom
CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414