What’s better than Carrie Bradshaw’s shoe collection? Sarah Jessica Parker’s real-life shoe collection launch. Inspired by SJP’s stories about her first love affairs with shoes, we turned a downtown brownstone into the first SJP store, radiating with nothing but SJP love.
This romance flooded the streets of Soho and made SJP Shoes an instant NYC staple.
AD: Rachael James
ECDs: Nasir Rasheed and Edmond Huot