Robot Confessionals

Humans may love working with Watson but robots hate it. We created 10 movie-inspired robots to vent about Watson's negative impacts on their lives to prove that IBM Watson isn't a science fiction character trying to take over the world. Watson is real artificial intelligence that's helping people make it better.

The campaign launched on science fiction's biggest night—the Oscars. It even featured some of Hollywood’s favorite voices, Carrie Fisher and Steve Buscemi.

Sinister Bot


Gadget Bot


Overlord Bot


Trendy Bot



Moper Bot



ECDs: Jeff Curry/Mark Koelfgen/Aaron Griffths
CW: Stephanie Cajucom
AD: Dennis Kung




CARGO COLLECTIVE, INC. LOS ANGELES, CALIF. 90039—3414